Unique Multi-12 months Partnership Represents Blockchain Inventive Labs’ First Third-Celebration Collaboration
STAMFORD, Conn. & LOS ANGELES, October 27, 2021–(BUSINESS WIRE)–WWE (NYSE: WWE) and Blockchain Inventive Labs, the brand new non-fungible token (NFT) enterprise and inventive studio shaped by FOX Leisure and Bento Field Leisure, immediately introduced an unique multi-year settlement to launch an NFT market for licensed digital WWE tokens and collectibles. The partnership marks Blockchain Inventive Labs’ first-ever content material alliance with an exterior property past FOX.
In collaboration with Blockchain Inventive Labs, WWE will create genuine NFTs that remember the corporate’s total catalog of digital belongings, together with its most iconic moments, previous and current WWE Superstars and premier occasions, reminiscent of WrestleMania and SummerSlam. Powered by Eluvio’s eco-friendly blockchain know-how, {the marketplace} will function a hub for customers to buy, commerce, promote and retailer digital tokens that will likely be authenticated by means of Eluvio’s blockchain and will likely be interoperable throughout Ethereum and different blockchains. {The marketplace}’s identify and launch date will likely be introduced within the coming weeks.
“Blockchain Inventive Labs has rapidly change into a frontrunner within the area with an unimaginable govt crew that actually understands the NFT enviornment and its great potential,” mentioned Scott Zanghellini, WWE Senior Vice President, Income Technique & Improvement. “This new partnership permits us to deepen our relationship with FOX, as we proceed to discover new and inventive methods to have interaction our passionate fanbase.”
“Blockchain Inventive Labs is worked up to companion with WWE in launching its official NFT ecosystem. We all know WWE’s passionate fan neighborhood will love proudly owning genuine digital items throughout the group’s inventive universe — from previous and current stars to traditional, culture-defining moments,” mentioned Scott Greenberg, CEO of Blockchain Inventive Labs and Co-Founder/CEO of Bento Field Leisure. “Our NFT studio is all about enabling followers to personal NFTs and tokens that carry utility and social clout instantly from the creators and types they’re keen about, spanning animation, sports activities, exhibits and flicks to music, books, artwork, popular culture and each different Web3-powered media asset you’ll be able to probably think about.”
To take part within the WWE NFT market, followers create a safe and easy-to-use WWE digital pockets by means of Eluvio that acts as a vault and allows customers to buy collectibles utilizing conventional forex or cryptocurrency.
At the moment’s announcement represents the second partnership between WWE and FOX. In October 2019, FOX Sports activities started to broadcast “Friday Night time SmackDown,” which airs 52 weeks a yr, stay in primetime from 8:00-10:00 PM ET/PT, and can play an necessary position in selling {the marketplace} to WWE followers.
Earlier this yr, FOX Leisure and Bento Field Leisure entered the NFT enterprise with the formation of Blockchain Inventive Labs and a $100 million creator fund to establish progress alternatives within the area. Along with the WWE NFT Market, Blockchain Inventive Labs just lately launched “The MaskVerse” for FOX’s “The Masked Singer,” and also will launch a devoted digital Market for Emmy Award-winning creator Dan Harmon’s upcoming animated comedy, KRAPOPOLIS, marking the primary animated collection to be curated solely on the blockchain
About WWE
WWE, a publicly traded firm (NYSE: WWE), is an built-in media group and acknowledged chief in international leisure. The Firm consists of a portfolio of companies that create and ship authentic content material 52 weeks a yr to a world viewers. WWE is dedicated to family-friendly leisure on its tv programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG programming could be seen in additional than 900 million properties worldwide in 28 languages by means of world-class distribution companions together with NBCUniversal, FOX Sports activities, BT Sport, Sony India and Rogers. The award-winning WWE Community contains all stay pay-per-views, scheduled programming and an enormous video-on-demand library and is presently obtainable in additional than 180 international locations. In the USA, NBCUniversal’s streaming service, Peacock, is the unique house to WWE Community.
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About Blockchain Inventive Labs
Blockchain Inventive Labs (BCL), a brand new enterprise and inventive studio shaped in 2021 by FOX Leisure and its Emmy Award-winning animation studio, Bento Field Leisure, gives content material creators, IP homeowners and promoting companions end-to-end blockchain pc ecosystem options to construct, launch, handle and promote Non-Fungible Token (NFT) content material and experiences, and fungible tokens, in addition to digital items and belongings. BCL additionally manages a $100 million creator fund, established by FOX Leisure and Bento Field, which identifies progress alternatives within the NFT area. In August of 2021, Fox Company made a strategic funding in Eluvio, a world pioneer for managing, distributing and monetizing premium content material through blockchain, that may present the underlying know-how platform for BCL.
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Contacts
Media Contact:
Chuck Kingsbury
203-352-8701
Chuck.Kingsbury@wwecorp.com
Les Eisner
310-369-3276
les.eisner@fox.com
Investor Contact:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com
