LUDWIG+ Launches Branding Campaign For One Of The First Bitcoin ETFs

The Valkyrie Marketing campaign is One among A number of Excessive-Profile Launches

BINGHAM FARMS, Mich., Dec. 1, 2021 /PRNewswire/ — LUDWIG+, a model transformation and enterprise acceleration firm, lately launched a multi-faceted branding marketing campaign for Valkyrie, a fast-growing digital asset administration firm, as a part of its rollout of one of many first bitcoin ETFs—which the company unveiled simply 4 weeks after profitable the enterprise.

To help Valkyrie, LUDWIG+ developed an umbrella model positioning that offers credit score for Valkyrie’s new considering. The strategy was supported via creating digital promoting marketing campaign to help the model in addition to Valkyrie’s new ETF product, the Valkyrie Bitcoin Technique ETF (Nasdaq: BTF) launch, which cumulated within the unveiling on the Nasdaq tower. Valkyrie’s Bitcoin Technique ETF is an actively managed product that holds a mixture of front-month bitcoin futures contracts, Treasurys, company bonds and money.

“In creating this marketing campaign, it was vital to name consideration to Valkyrie as a first-mover on this fast-changing business and set up them because the model to be trusted,” stated LUDWIG+ founder Barbara Yolles-Ludwig. “On the identical time, we wished to go huge in introducing Valkyrie as a digital asset supervisor to the broader funding group.”

For the Valkyrie marketing campaign, LUDWIG+ unearthed Valkyrie’s key differentiators, specifically that the corporate is doing what’s proper within the loopy, fast-changing world of cryptocurrency. The crew synthesized that ethos as bringing new intelligence for brand spanking new investments, ensuing within the tagline: “Unleash Your Valkyrie.”

“LUDWIG+ was actually capable of seize what makes us completely different from the slew of rivals now getting into market,” stated Lori Tiernan, Chief Advertising Officer. “Because of their work, we’re making our debut on sturdy footing, assured that we’re introducing ourselves to the funding business in an genuine and impactful manner.”

Since launching on October 22, the product has obtained appreciable media consideration in shops corresponding to Forbes, CNBC, Bloomberg, Yahoo Finance, CoinDesk, CoinTelegraph, Markets Insider and Bitcoin Information, amongst others.

The Valkyrie marketing campaign is one in all a number of high-profile branding tasks that LUDWIG+ has spearheaded in current months. In June, the company accomplished a model transformation for RAYUS Radiology, previously the Heart for Diagnostic Imaging, a nationwide radiology supplier, rolling out the newly branded entity in simply 81 days.

One of many business’s fastest-growing promoting companies, LUDWIG+ has grown by five-fold in simply two years, with over 50 workers.

About LUDWIG+
LUDWIG+ is a woman-owned model transformation and enterprise acceleration firm who doesn’t simply create mind-blowing, category-disruptive advertising and marketing and promoting, it permeates organizations to unearth methods to gasoline enterprise progress, drive the brand-defining thought to each nook of a corporation, and elevate individuals and enterprise. The company focuses on every little thing from superbly produced and high-impact tv and movies, to model id, advocacy initiatives, expertise experiences, coaching modules, gross sales pitches, call-center name scripts and extra. LUDWIG+ brings a collaborative, inter-disciplinary strategy to every little thing it touches – model positioning, model structure, model picture, technique, inventive, expertise product and improvement, media planning and shopping for, digital, social, manufacturing, video/enhancing/animation, public relations, print, electronic mail, web optimization, CRM, and B2B. For extra data, go to www.ludwigplus.com.

Disclosure:

Investing includes dangers. The lack of principal is feasible. The Fund’s funding targets, dangers, costs and bills needs to be thought-about earlier than investing. The fund will not be appropriate for all traders. The prospectus accommodates this and different vital data, and it could be obtained at https://valkyrie-funds.com/. Learn it fastidiously earlier than investing.

Shares of ETFs are purchased and bought at market value (not NAV) and will not be individually redeemed from the Fund. Any relevant brokerage charges and commissions will scale back returns.

The Fund invests in bitcoin futures contracts. The Fund doesn’t make investments instantly in or maintain bitcoin. The worth of bitcoin futures needs to be anticipated to vary from the present or “spot” value of bitcoin. In consequence, the efficiency of the Fund needs to be anticipated to vary from the efficiency of the spot value of bitcoin. Futures contracts are topic to margin necessities, collateral necessities and each day limits which will forestall the Fund from reaching its goal. The marketplace for bitcoin futures could also be much less developed, much less liquid and extra unstable than extra established futures markets.

Administration Threat. The Fund is topic to administration threat as a result of it’s an actively managed portfolio. The Adviser will apply funding strategies and threat analyses in making funding selections for the Fund, however there could be no assure that the Fund will meet its funding goal.

Bitcoin Investing Threat. The Fund is not directly uncovered to the dangers of investing in bitcoin via its investments in bitcoin futures. Bitcoin is a brand new and extremely speculative funding. The dangers related to bitcoin embody the next:

Bitcoin is a brand new technological innovation with a restricted historical past. There isn’t a assurance that utilization of bitcoin will proceed to develop. A contraction in use of bitcoin might end in elevated volatility or a discount within the value of bitcoin, which might adversely affect the worth of the Fund. The Bitcoin Community was launched in January 2009, platform buying and selling in bitcoin started in 2010, and Bitcoin Futures buying and selling started in 2017, every of which limits a possible shareholder’s potential to judge an funding within the Fund.

The Fund’s investments are uncovered to dangers related to the value of bitcoin, which is topic to quite a few elements and dangers. The worth of bitcoin is impacted by quite a few elements, together with:

The full and accessible provide of bitcoin, together with the likelihood {that a} small group of early bitcoin adopters maintain a major proportion of the bitcoin that has to date been created and that gross sales of bitcoin by such massive holders might affect the value of bitcoin;

World bitcoin demand, which is influenced by the expansion of retail retailers’ and industrial companies’ acceptance of bitcoin as cost for items and providers, the safety of on-line bitcoin exchanges and public bitcoin addresses that maintain bitcoin, the notion that the use and holding of bitcoin is protected and safe, the shortage of regulatory restrictions on their use, and the status concerning using bitcoin for illicit functions;

World bitcoin provide, which is influenced by related elements as world bitcoin demand, along with fiat forex (i.e., authorities forex not backed by an asset corresponding to gold) wants by miners and taxpayers who might liquidate bitcoin holdings to fulfill tax obligations;

Traders’ expectations with respect to the speed of inflation of fiat currencies and deflation of bitcoin;

Overseas trade charges between fiat currencies and digital belongings corresponding to bitcoin;

Rates of interest;

The continued operation of bitcoin exchanges in the USA and international jurisdictions, together with their regulatory standing, buying and selling and custody insurance policies, and cyber safety;

Funding and buying and selling actions of enormous traders, together with personal and registered funds, which will instantly or not directly spend money on bitcoin;

Regulatory measures, if any, that prohibit using bitcoin as a type of cost or the acquisition or sale of bitcoin, together with measures that prohibit the direct or oblique participation within the bitcoin market by monetary establishments or the introduction of bitcoin devices;

The upkeep and improvement of the open-source software program protocol of the Bitcoin Community;

Elevated competitors from different cryptocurrenies and digital belongings, together with forks of the Bitcoin Community;

Developments within the data expertise sector;

World or regional political, financial or monetary occasions and conditions;

Investor or Bitcoin Community participant sentiments on the worth or utility of bitcoin; and

The dedication of mining energy to the Bitcoin Community and the willingness of bitcoin miners to clear bitcoin transactions for comparatively low charges.

Damaging developments in any of those elements might adversely affect an funding within the Fund.

A decline within the adoption of bitcoin might negatively affect the efficiency of the Fund. As a brand new asset and technological innovation, the bitcoin business is topic to a excessive diploma of uncertainty. The adoption of bitcoin would require progress in its utilization for varied functions that embody retail and industrial funds, cross-border and remittance transactions, speculative funding and technical functions. Adoption of bitcoin may even require an accommodating regulatory atmosphere. An absence of enlargement in utilization of bitcoin might adversely have an effect on the bitcoin futures contracts through which the Fund invests. As well as, there isn’t any assurance that bitcoin will preserve its worth over the long-term. The worth of bitcoin is topic to dangers associated to its utilization. Even when progress in bitcoin adoption happens within the close to or medium-term, there isn’t any assurance that bitcoin utilization will proceed to develop over the long-term. A contraction in use of bitcoin might end in elevated volatility or a discount within the value of bitcoin, which might adversely affect the worth of the Fund’s shares. Just lately, bitcoin has come below scrutiny for its environmental affect, particularly the quantity of power consumed by bitcoin miners. Some corporations have indicated they may stop accepting bitcoin for sure sorts of purchases on account of such environmental considerations. To the extent such considerations persist, the demand for bitcoin and the velocity of its adoption may very well be suppressed.

Bitcoin buying and selling costs are unstable and shareholders might lose all or considerably all of their funding within the Fund. Speculators and traders who search to revenue from buying and selling and holding bitcoin generate a good portion of bitcoin demand. Bitcoin hypothesis concerning future appreciation within the worth of bitcoin might inflate and make extra unstable the value of a bitcoin. In consequence, bitcoin could also be extra prone to fluctuate in worth on account of altering investor confidence in future appreciation within the value of bitcoin.

The Fund is distributed by ALPS Distributors, Inc.

It is a new ETF with restricted working historical past.

Contact: Craig Dietel
Telephone: 973-590-4498
E-mail: cdietel@jconnelly.com